When it comes to using online marketing tools, are you:
1. Swimming with the Fish?
2. Or, Fighting to get upstream?
Swimming with the FishIf you are swimming with the fish then Facebook, and other online tools, are part of your marketing plan.
The best way to use Facebook is to interact with your customers, or fans/followers. Your business, or brand, is using Facebook by being helpful, fun, sociable, educational and entertaining. With an occasional soft sell, or promotion.
You are swimming along with the others.
Swimming UPSTREAMFacebook is, and should be, a part of your marketing plan.
If you are fighting against the FLOW, then you may not be using Facebook correctly. If you are using Facebook to constantly sell or promote your brand then you are most likely loosing fans. You are not allowing your Fans the ability to engage. This can be a big turn off for people. It is also not how Fans 'like' to interact with the businesses they follow. They want to feel like they are being heard and that they matter.
Swimming UPSTREAM can be a loosing battle. Some won't make it to that final destination.
Using Facebook as a marketing tool, you can either be part of the school of Facebook businesses, or be a lone traveller.