A catch phrase. One that will hopefully continue and grow.
But what does that mean to people? Does it mean that because they have a store in their town, that they are supporting local? Does it mean the mom & pop shop on main street?
Here is the definition of 'Buy Local', on wikipedia: Local purchasing is a preference to buy locally produced goods and services over those produced farther away. It is very often abbreviated as a positive goal, "buy local", that parallels the phrase "think globally, act locally"
BALLE - Be a Localist:
Changing the way our economy operates starts with a single person. It starts with you. We believe that real national prosperity — even global prosperity — begins at the local level and that by connecting entrepreneurs who are re-thinking their industries, funders who are investing in the local economy movement, and network organizers who can mobilize on a broad scale, we can — and will — create a stronger, more resilient, and fair economy.
As consumers, when it comes to 'buying' our first thought is of stores (this does not mean Amazon). For larger urban areas, it means the local shopping mall or strip mall that is close by. But these are filled with large national chain stores. Don't get me wrong, I think we need them to fill a purpose, but this is about 'Buying Local'. The local neighborhood restaurant, gift shop, hair salon, farmer - not the mega chains.
But there is another 'Buy Local' to consider - service businesses. They don't always necessarily have a Brick & Mortar store, or an office space? A lot of them work from home now to cut down on operating expenses.
I am one of those such businesses. I provide a service for small businesses - online and email marketing consulting and small business website design.