The biggest frustration for most of us, is the constant changes in social networking. Seems like every time you turn around - Facebook is changing something on their site, or there is some new Social Media Site to discover and learn more about and add in the mobile market which is exploding. There is over 300,000 apps available and they expect that number to grow into the millions in the next year.
So where to start? If you are new to social media and social networking, then take small steps. Pick one or two sites and start. Practice everyday and stay consistent. Social networking works best if you stay consistent. Don't oversell your products or service. Post useful information and tips. Build trust. Stick with it and you will start to notice that it becomes as natural to your business as business cards, emails and websites.